Fashion Marketing and PR
Describing (chosen)a brand's social media stance which operates only on digital platforms
Course offered by: UAL (University of the Arts London),London College of Fashion (Course Website)
Course mentor: Susan J Seel.
Course description: Social media analysis of a brand/company which operates by e-commerce only: DOODLAGE
Purpose
To examine a particular brand/company whose marketing model is entirely based upon e-commerce which includes website handling and social media platforms' performance, thus it should not have any brick and mortar store to operate.
First impressions
To research about a certain brand which not only adheres to the new Gen marketing but also propagates the idea of sustainability, local buying and generation of income through its social media channels. I choose a brand named DOODLAGE which is considered as the India's first ever sustainable and exclusive high street fashion brand. It is founded by KRITIT TULA AND PARAS ARORA ,former being an alumni of LCF.
How it went
I discover the salient features of the brand DOODLEAGE. I stress upon the features including the social media presence of the brand in FACEBOOK and INSTAGRAM including their STRATERGIES, PRODUCTION, AMPLIFOCCATION AND MEASUREMENT for each social media. I emphasize the collaborations, impacts and UN representations of the above brand too.
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