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Consumer experience post pandemic
Fashion is the gateway of freedom of expression and one's creativity along with manifestation of one's personality. Each of us is so unique thus require a distinct customization that one might imagine, and could never be satisfied in this world. When it comes to predicting the future of fashion, digital is the leap of faith that consumers and brands altogether are heading towards.
Fashion Technology includes sourcing, demand forecasting, supply chain and marketing solutions. Today’s innovations in artificial intelligence (AI) not only amass data, they also accelerate the creative process and aid in all aspects of manufacturing and distribution, from planning automated production and delivery capabilities.
The COVID pandemic led tech to step in and give a boost to the industry, which was on the verge of an existential crisis.
Virtual try-ons
One of the biggest difficulty, when shopping online, is buying clothes without having an idea of how those pieces would feel or look - which look aspirational on models, will it fit on normal mortals? Thus results in higher return/exchange rates.
Today, AI can help bring the offline experience to the online world by helping to solve the two biggest problems in online fashion: size and appearance. It leads to mass customization in the digital arena which is the need of the hour.
Italian fashion giant Gucci, for example, uses augmented reality (AR) to let customers try on sneakers through its app or Snapchat
AI- trend driven
We now live in a world where we can use a artificially intelligent stylist. It enables image recognition technology to extract product and style information from images, feed it to its AI engine, and produce contextual and personalized results for fashion shopping.
AI can also help map and analyze, browse patterns to offer recommendations, preference of color pattern necklines, sleeve length, styles, and more. Some companies like STITCH FIX have styling solutions based on body measurements/variations and skin tone, which would be available at the push of a button.
Bengaluru-based Stylumia is one such company that collects and analyzes publicly available global data to rank product trends, giving fashion designers, retail buyers and merchants a much deeper understanding of signals. real-time consumer demand. It involves demand driven trend research, winning product selection, demand forecasting, localize distribution.
AI-mode no creators involved
Virtual designers are on the way .Today, the AI race is on to deliver computer-generated apparel solutions, ranging from jeans and shirts to shoes, that help reduce design and time to market. Armed with insights from fashion portals, social media and more, machine learning is able to reduce time to market from 180 to 45 days. It is also called as Digital fashion where the garments or accessories are superimposed on the buyers/ influencers or customers.
DRESSX is the largest digital fashion store that carries 3D clothing collections from most well-known contemporary brands born in the physical world and in digital world.
