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Its a moment to cherish to be able to share work values and perspective with the lady herself who brought jute revolution to India. She is not only a Post Graduate in History from Miranda house, Delhi University but holds a Major in Fashion Design from FIT, New York, USA. She is an admirable Writer & Author.
Design Alternatives (Tradeindia): https://www.tradeindia.com/design-alternatives-6908810/product-services.html
Design Alternatives (India Mart): https://www.indiamart.com/design-alternatives/
Unnayan India(NGO): https://m.facebook.com/Unnayan-India-238580562851078/
Nurture Prana: https://www.nurtureprana.com/
DESIGN ALTERNATIVES: PREMIUM READY-TO-WEAR
ROLE: BRAND STRATEGIST
TASK ASSIGNED
Rebranding for the upcoming Pashmina collection
METHODOLOGY
•Theme generation: Analyzing the rising trend of Zen culture in india via online surveys.
•Theme chosen: "KOMOREBI": Japanese word for sunlight, which is filtered through the leaves of the trees.
•Storytelling revolving around the "Chiru Goats" found amidst the Himalayas and rearing and ethically obtaining of premium quality wool.
•Logo trials and finalizing the same.
Presenting the concept along with the rebranding strategies (Market penetration through social
media) to buyers for retailng.
RESULT
20% Increased traffic of buyers in the e-tailor website "India Mart”.
OTHER TASKS INCLUDE
•Omnichannel communication including PR.
•Organizing and attending trade fairs and seminars.
CLICK BELOW FOR CLEAR VIEW
Logo trials
Final logo (two perspectives)
UNNAYAN INDIA: NGO (FOR HANDLOOM AND HANDICRAFT)
ROLE: WEB DESIGNER AND COPYWRITER
TASK ASSIGNED
Establishing a Sub-Brand
To generate economy for the people in non farm based and non craft based sector and aggregating them under one name/organizattion.
METHODOLOGY
•Theme generation: Analyzing the trend of
Naturopathy in India via online surveys.
•Theme chosen: Naturopathy.
•Researching and Storytelling revolving around the different aspects and types of holistic healing. •Website designing and navigation (UI/UX)
RESULT
Imparting technical know-how and workability and awareness to the people who want to work with the NGO.
OTHER TASKS INCLUDE
•Website analysis and reporting.
•Organizing and attending trade fairs and seminars.
Website designing “Nurture Prana”. https://www.nurtureprana.com/
Website Content Creation
Social Media post creation and handling
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