It's been an absolute pleasure to be a part of Francesca Marotta: Luxury Ready-to-Wear collection and Zion Zane Luxury Magazine and also to know her personally. She is a trendsetter and an avant gardiste and has definitely got the MIDAS TOUCH!
Francesca Marotta
Luxury Ready-to Wear http://www.francescamarotta.com/
Zion Zane Luxury Magazine https://www.instagram.com/zion.zane/
FRANCESCA MAROTTA: LUXURY READY-TO-WEAR
ROLE: ASSITANT CAMPAIGN LAUNCH DIRECTOR
TASK ASSIGNED
Identifying the company’s potential customers: client board generation and advertising strategies.
METHODOLOGY
•Developing and understanding finance and budgets to include research and development appropriations, expenditures and profit-loss projections.
•Building brand awareness, basing upon the brief provided including positioning.
•Developing promotions along with Advertising Managers.
•Communicating the marketing plan.
Presenting the concept with advertising strategies.
RESULT
Increased reach of the New collection.
OTHER TASKS INCLUDE
•Coordinating marketing projects from beginning to end.
•Copywriting, content creation.
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Chrisellelim wore Silk Organza Jumpsuit from Boiler Room Girls Collection
francescamarottaofficial https://www.instagram.com/francescamarottaofficial/
Styling and copywriting on various Social Media and Digital Platforms.
ZION ZANE : LUXURY MAGAZINE
ROLE: CAMPAIGN MANAGER
TASK ASSIGNED
•To create Moodboard on the upcoming issues and campaigns
•To create integrated marketing campaigns in the form of podcasts, social media posts etc based on market
segments to gain new customers and build repeat business.
METHODOLOGY
•Supervising the execution, monitoring and measurement of marketing campaigns and their success.
• Ensuring campaign implementation follows organizational guidelines.
•Creating Moodboard with the given brief.
•Organizing Podcasts with promotion in Social Media
targeting Instagram ,Email marketing and promotion on Spotify.
RESULT
Success of the podcast launched and enhancing reach in Social Media platforms.
OTHER TASKS INCLUDE
•Compiling regular reports of campaign performance and results.
•Improving new campaigns using data and feedback from existing and previous projects.
•Market Research.
•Content creation: Copywrting.
•Organizing crowdfunding campaigns.
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Culture, Diversity and Ethics in Fashion with FRANCESCA MAROTTA : https://saretafontaine.com/culture-diversity-ethics-in-fashion/
Organizing Podcast, Photoshoots, and other social media activities
